Here are some perfect ones:. FollowerWonk allows you to search terms to find Twitter profiles sorted by the number of followers and tweets. This lets you quickly find influencers on Twitter who you can follow and begin to engage with.
Once engaged a little, don't be afraid to pick up the phone. A great tool to find influencers, connect and manage your network of influencers. BuzzStream is a robust tool for influencer marketing and can help you build a real strategy for making the right connections count. Upload any piece of content and Onalytica's algorithm will find the top related influencers for that content. Identify key influencers, engage them, and measure the results and impact of your influencer marketing activities.
GroupHigh helps you find bloggers and other social influencers, manage those relationships and even measure the value of your content. MuckRack helps marketers find relevant journalists and bloggers, receive alerts, and build media lists. It also helps journalists, bloggers, and editors showcase their work, track shares, and grow their following. A great tool for better Public Relations which is an impactful influencer strategy.
Discover influencers including contact information and social profiles, create personalized outreach messages, automate follow-up, and track results. These bloggers have specifically opted in to connect with brands like yours and help you achieve web-wide recognition. Traackr's IRM platform is your system of record to manage, expand, validate, and scale your global influencer marketing.
Building your influencer network and leveraging them can be a full time job, but worth both the effort and investment. No matter what your industry, there's likely a multitude of competitors vying for eyeballs, some of which probably don't put a lot of time and effort into their content.
What smart enterprise tech companies of the future will do is stray away from this kind of short-term thinking to simply generate click-throughs, but to develop a consistent program of high-value content that will foster long-term trust between your target buyers and your brand. But there are two things that tech marketers need to realize when it comes to high-value content: The Rule of Reciprocity and the growing struggle for companies to be heard. This may not happen right away.
But eventually, the more value you provide, the more prospects will rely on you for high-value content and give you their time in return. And because so many other companies are striving for attention, getting past that initial point of entry makes high-value content even that much more necessary.
But once you get past that point, and earn trust with your target buyers, you'll be in a better position to complete sales than competitors that have been taking the cheap, low-value approach.
Whether you develop content in-house or decide to outsource to an agency or content platform, here are five traits that all your high-value content should share:. Every article, blog, or piece of content tells a story even clickbait. The key is to tell better stories than your competitors. Take the time to analyze what others in the space are doing, and work to develop more unique and more useful stories than what's currently out there.
Remember, helping your audience is more important than helping yourself. Some of today's biggest brands tell great stories of how their solutions solve customer problems, impact customer lives or just provide an entertaining view on their business and culture. Think about how you would want to consume information. A B2B technology company can appeal to the humans they are selling to through powerful and even emotion-evoking content. Rethink how you are telling your current stories and if they could be redefined as a documentary of a customer's journey, a powerful interview or a day-in-the-life of an employee helping customers solve challenges.
Again, your high-quality content strategy should flow from your buyer personas. You might put out a few great stories to begin with, but they'll probably resonate with some roles over others. Not all your content will be accepted by everyone, and that's ok. What you're trying to do is build credibility and thought leadership for each stakeholder individually, so in the end they'll come together and agree upon your solution based on their own intrinsic motivations. It's important that when you create strategies and an editorial calendar that you develop an Audience Matrix that defines each person at a company who could be involved in researching or deciding to use your product.
For each of those stakeholders, you can define their pains, goals and motivating factors — building a persona for each target customer is a must-do first step. While individual pieces of content should be personalized, they should all come together in one centralized digital experience that's connected to your brand.
This goes for your social media accounts and video channels like YouTube as well. Building a platform for content delivery that is connected will increase prospect confidence with each new story they interact with and improve their knowledge during the sales process.
Built properly, these platforms can funnel leads through to conversion and into your overall marketing ecosystem. Most important to any tactic is to deliver real value. First, if the audience doesn't get value, they will not convert to the next stage of your marketing process whether a signup, download or buy. Even if you can get a lot of people to find your content, a lack of value will repel them from moving further which is the ultimate goal. Second, when you deliver real value, it creates a positive brand impression.
Your audience will lock in their minds that you are the subject matter expert and when they need help, you are the best resource to talk to. A positive brand impression can last for when you reach them through other marketing channels and increase the likelihood of conversion there. It isn't just the surface-level info a visitor can get anywhere.
The challenge here is to get over the fear of giving away too much — which many companies are afraid of. The best place to look for these resources and areas of expertise is within your own company. What tools do you use, what questions do your customers have and what secret tactics or methods do you covet? Giving away more than the competition can give your company an edge balloon and significantly increase prospect confidence. And lastly, make it unique in some way. Today, people are inundated with information and content because the tactic has significantly grown in popularity.
Whether the information or the delivery is unique, it must stand out. Consider different media such as video, animation, or apps — maybe even consider past tactics such as direct mail.
If you can make the information valuable and unique while delivering it in an unexpected way, it will pay off in spades. If so, has it been done well? If the answer to both of those questions is yes, it gets rejected. Joe Lazauskas, Contently Editor in Chief. The following graphic represents what content can be used in different scenarios. Companies should have a wide range of content to reach people of different personalities, consumption preferences, and stages of the sales cycle.
The following graphic shows the type of content from left to right based on where they are in their buying stage while the top to bottom displays the engagement experience type. Content Usage Matrix. Depending on where your solution, and organization, stand in the marketplace you'll likely have a different focus when attending live events.
Here are four reasons to integrate live events with your digital marketing efforts, depending on your core marketing needs at any given time:. Especially for early-stage startups and tech companies, your main challenge may just be getting noticed in the marketplace. The goal is to simply get the word out there, so when prospects do finally evaluate solutions like yours, you'll be in the running. For businesses in a more mature stage, it may be more imperative to generate sales leads face-to-face.
Planning is critical, so make sure to reach out to key prospects well in advance to drive attendance to the event and your booth. Although the brand is Asian, it focuses on the African population to convey a strong inspirational message. It highlights the unique value proposition that people from all corners of the world can order products from its eCommerce platform.
You can see its founders taking the lead and explaining the product along with their journey in brief. The reason why this video is so fascinating from a marketing perspective is that it shares the experience of the creators instead of simply bragging about the product. Simple informational explainer videos that specifically stick to the features instead of blatant exaggeration also do the job.
By submitting your app on renowned software downloading websites, you can counter this problem and take advantage of their popularity. The top three benefits of this software marketing strategy are:. Some of the top software downloading websites to upload your software product are:. CNET: This website is famous for providing legally free-to-try software. It has more than , software applications present on its platform for users to download.
Uploading your software is quite straightforward on CNET as it provides complete assistance in doing so. Over the years, this website has become a complete portal to read reviews, news, how-to blogs and even find deals for top paid software.
Softonic: This is a popular European website for downloading Windows apps. The Softonic team claims it to be the safest platform for downloading apps and around a million users visit this website per month to download software products. TechSpot: Launched in the year , TechSpot has become more of a community than a website to download desktop and mobile software.
Visitors can find a wide variety of applications on this website, ranging from modeling software to computer drivers and firmware updates. This website has one of the largest catalogues of mobile apps and millions of visitors per month to promote your software.
UpToDown has also launched its native mobile app making it a direct competitor of the default Android marketplace. PAD Portable Application Description refers to a document file that contains a brief introduction of your software.
It is a standardized trademarked format that helps in the distribution of the software on various directories. For desktop applications, creating a PAD file makes their submission more useful for the developers. They can provide a common machine-readable description to promote the software.
Today, more than 50, software publishers distribute over , unique applications using PAD files. Moreover, webmasters appreciate software submission with PAD files as it enables the automation of app listing. To convey about the features and benefits of your software, find some online forums where you can repeatedly discuss your product. Doing this sounds easy, but you need to maintain a unique and helpful tone to bring that premium touch to compete with middling quality alternatives and free stuff.
Voice your opinion like a subject-matter expert, not as a promoter. Explain your software like you are not the employee, but the owner of your business. Also, focus on how your product resolves the pain points of your customer instead of talking at lengths about features.
Yes, the software must be important, flawless, powerful, and awesome. Reaching new users is the most important goal of the software marketing. Software advertising usually requires creativity, especially when it comes to content creation and selection of slogans. However, you should know, that as long as you have the budget and the application acquires new users, the investment makes sense. But even if yes, users are the key to spread the information about it.
Reaching new customers should give you exponential growth. Based on my experience, I know that each of these elements is independent and must be precise and well-prepared.
Your home page should include a short, catchy slogan with a clear message. Instead, focus on the benefits of using it. Underneath the catchphrase, there may be a slightly longer explanation of the app features and again, the benefits of using it. On the other hand, testing different messages in distributed advertising content makes more sense. Especially in the case of remarketing or content marketing.
Read also: Startup value proposition: how to write one in five simple steps. Its authors, J. Fried and D. The era of excellent ideas and ambitious start-ups is coming, unfortunately, business soap bubbles and unprofitable e-commerce businesses as well. Have you ever wondered how software companies promote their products on the Internet? What is the most common software sale process? Your software can be mobile , desktop or SaaS.
There are many websites where you can submit your software for promotion regardless of its location as well as mobile app review submittals find our list here. Look for such websites and check their parameters using tools like MajesticSeo , Semrush or Ahrefs.
Remember that two things are incredibly important: your position in the ranking defined by GooglePlay or iTunes, as well as how your app is reviewed positively or negatively affects when promoting your software. Use places where your opponents promote their software to do the same. Online tools may be helpful to you, e. MajesticSeo Clique Hunter. Blog articles, forum posts, and comments work as well.
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