They are usually sent to a squeeze page so you can build an email list. Some solo ad sellers will send directly to a sales page or article, but not many, as it is not recommended as always better to capture the leads on your own list, and Upsell them in a good email sequence, or personally connect with them.
Traditional Pay Per Click sources are painfully slow. First obstacle you bump against is the endless hoops you must jump through to get your offer listed on the network and approved by the mods, which can take weeks, not days or mere hours. As you can see from the above, Solo Ads are highly targeted, As the person that receives the email is someone requested information or signed up to a newsletter to receive those offers vs Banner ads are not highly targeted, you can get tons of useless clicks and Bot clicks and spiders..
So You need to generate allot more numbers in banner ads to get what you could possibly get in one small solo ad. Solo ad leads are delivered to you in a high state of readiness to buy. And while most prospects you get with traditional PPC sources are skeptical and analytical…. Solo ads is a double edged sword. It can be the best thing that ever happened to your online business. The solo ad industry uses many terms you should know. Here are the most popularly used terms and what they mean:.
Click :In the solo ad industry, a click is when someone clicks a link and is sent to your landing page. Unique Click : A unique click is a single visit from the same person. Jonathan, any questions about the actual creative? Jonathan: None so far. But I just want to get something clear. You keep going back and forth between creative and email and swipe. That's all the same thing? It's the actual email that goes out to the Solo Ads that you purchased?
Igor: Yes, that's right. The reason I'm using the word 'swipe' a lot and then I kind of intertwine it with 'creative', because anyone who comes from the offline business world, for some reason, that's what they call it, 'the creative'. Anyone who's online, they say it's a swipe. That is why the swipe and the creative are both the same thing, which is the email, kind of like a squeeze page and a capture page being the same thing, which is the page that captures the prospect's email address.
Igor: You are very welcome, my friend. The swipe, again, it's the intro, it's the body and the call to action and each has a purpose. Now, the most important part for your solo ad by far, of course, is the subject line. Now, the subject line is tricky because especially if you're doing Ezine Solo Ads, which is something we're going to be discussing in the future episodes, where you're not guaranteed the clicks, the subject line alone can result in your entire promotion bombing completely because nobody will open the damn email.
The faith of your entire campaign sometimes can be literally hinging on how good your subject line is. Now, the good news for you is that Uncle Igor has two formulas you can use to write a really, really good subject line that gets the right people to pay attention and open your email. The formulas are very simple. The first one is how to get 'insert outcome they want here' without 'insert thing they hate here'. When I say the thing they hate what I mean is like the thing that they consider unattainable sometimes, not just the thing that they find 'work'.
It could be a lot of different things. But what's important is that you promised them the benefit that they desire desperately without the thing they really, really, really hate or really, really, really, really afraid of. That's the first formula. Works every single time.
Now, the second formula is for people who are experiencing problems. For people who hate their boss but can't walk away from their job, for people who hate the sound of their own voice, for people who suffer from lower back pain.
I'd be all over the email and all over the solution regardless of what the email actually said. Remember, you're not going after everyone. What you're doing is you're going after a very specific type of prospect that is experiencing that problem that your product solves right now and that this problem for them is really, really pressing.
You're trying to get the best possible prospect for your advertising dollars in order to maximize your Solo Ad ROI. Jonathan: Makes sense. Now Igor, I feel like we should mention, or maybe not, I don't know, but this is really what the direct response mythology is, isn't it?
Each little piece of it moves your prospect one step closer to the action you want them to take. The subject line gets them to read the email. The email has the three parts that move them through the copy and get them to your squeeze page. The squeeze page has the job to bring them into the sales page. Igor: Well, yes. What you're talking about, and I think this is what I'm hearing, is that instead of trying to perceive the marketing process as one huge leap over a Grand Canyon, what you're trying to do is you're building a bridge one piece at a time for them so they need to take one small step after the next.
I call this concept 'the concept of micro commitments'. When you email them and they open the subject line or read and open the subject line, it's one micro commitment. They read the email, that's the second one. They click on link, that's another one.
They check out your squeeze page and opt-in, that's another one. You're always taking them one small step at a time, until they're so deep into it emotionally that they end up buying the product. It is a lot like when you have a hot bath and it's really, really hot, so you don't jump in.
But you put your toe in, then second one, all of a sudden half your leg is in, then you're standing on one foot, and then all of a sudden, you're sitting down. Even though the bath is still really, really hot, you made your way in because you gradually went in bit by bit. Jonathan: Yes, it reminds me of actually our last episode where you talked about the stages of awareness and kind of the stages of where they are when they're reading the copy and moving them through that.
What I'm seeing here is that there's a sequence of events rather than just some big, magical button. There's a sequence of events that have to happen to get the action you want. Igor: Exactly. It's a strategic sequence of very specific events that have to happen according to this plan. It never happens in any other sequence, it has to happen in this very specific sequence and only then it makes sense and it works. Tell me how many times you've seen people try to cut through.
They try to shortcut their way and they sort of skip all the way to the end. Or they see a guru or they recognize that a guru is doing something and they only see a part of the puzzle, they try to copy it and it doesn't work because they're not copying the entire sequence, rather what they're trying to do is they're trying to copy just one element thinking that it's the entire set up.
Jonathan: Right, right. That's one of the reasons why you can't just guess what Igor is doing and try to imitate him on his Solo Ads. You're going to have to get into Igor Solo Ads to know the whole process, because you're only getting a little glimpse in each episode. Igor: Yes, and that's why it really pays sometimes to play prospect with competing businesses. If you're trying to build a business that is similar, like if you were trying to build a Solo Ads business, your very, very good move for you would be to play prospect with us if you were Solo Ads, and actually go and buy, because you'll see the entire process laid out and experience it for yourself, so then you can replicate it.
Now, obviously, people already have done that, so I have no problem talking about it. But I've done it myself. When I was doing the coaching, I played prospect with Lee Macintyre, who was really successful at the time selling coaching. I was playing prospect with Tony Robbins. Igor: Which, of course, I benefited from greatly. It's just, I went in playing prospect and ended up buying, it's just ironic.
But when I went to this program, I learned a bunch of different things that I was able to take my business and improve it. Again, playing prospect to observe the entire process is really, really good. When it comes to email swipes.
You know what I see, Jonathan? I still a lot of people just trying to steal. Like Dennis was hanging out with these guys who produce somewhere around 80, clicks a day. Igor: These guys are really powerful mailers and they do a lot of things that I would consider to be unethical. In some countries, these things are actually illegal. But I guess it's not my job here right now to judge them. But basically, what happened was, it was like looking at their stuff because they were for some reason really opened, showing it, and they had all of our swipes.
Now, of course, I realized that everybody steals our swipes. To find the best solo ads swipe files, here is how you can search for and find them on the web. Most of these files are going to have hundreds of different emails.
They will likely be a series of emails from a multitude of different lists. There will also be solo ads that were extremely popular, and the people that are selling these products are able to use them because they have paid for the rights to put them in a product that they are going to sell. Sometimes a company will do this because they will be able to also put the name of their website on that list. This will allow them to get additional traffic to their website and potentially make sales on any of the products that they currently have available.
By doing so, you can build your solo ad around the structure of this advertisement which was successful and may have actually generated tens of thousands of dollars. You can use it as a skeleton, or a schematic of sorts, for the solo ad that you are going to write, and eventually, craft one that is completely unique of your own. The best way to get discounts is to look for these swipe file packages that are being sold online.
You will find many of them offered at a discounted price. They will offer a promo code, coupon, or some other type of discount code that you can use when you are placing your order.
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